What makes a great men’s brand? In truth there are infinite answers, all of which are subject to opinion. But for me, a great men’s brand will always radiate two things: timeless style and masculinity.
Fashions come and go, often at the expense of retrospective embarrassment; there is hackneyed expression – hindsight is a wonderful thing – which applies here, and it’s true to an extent. But what separates the stylish from the faddish is a more wonderful thing still: foresight. The gentleman who can see past the fashion industry’s spin and identify all that is amaranthine in men’s style will forever be a Well Dressed Man. And the brand that provides the latter of the two will forever be a favourite of mine.
Though it launched only yesterday, I’ve seen enough to convince that Harrison & Fyfe is one of those brands.
Founded in Glasgow on a bedrock of experience in the fine art and design industries, Harrison & Fyfe’s cultural heritage shows. It’s aim is to present “a range of beautiful accessories from the finest independent brands and designers in the world”, it’s definition of ‘the finest’ “based around process, materials, ethos and passion”.
The garish and androgynous has no place here: this is a selection of simple, handsome, masculine products. The highlights of the range include April Look linen pocket squares, Daniel Wellington watches, Graham Withers ties, and some truly majestic Steve Mono leather briefcases. Even taking a economical route, one would have to travel some 7,000 miles – from Sweden to Lithuania to Madrid and then on to New York – in order to buy those products where they were originally crafted.
Harrison & Fyfe has made a remarkable first step towards success by its own measure: “to provide the perfect online retail experience for the discerning man”.
It should take encouragement, too, from Tim Little, owner of British shoe label Grenson, who told Esquire magazine’s Big Black Book recently: “I think modern, affluent men are rediscovering the pleasure of buying something that’s well made and has an interesting story.” He’s absolutely correct, meaning that Harrison & Fyfe, with the peculiarity of craft and narrative that comes with its products, will surely be a hit.